Curriculum
- 8 Sections
- 56 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Intro6
- Content Marketing Essentials7
- Generating Content Ideas7
- 4.1The Importance Of Having A Reliable Ideation System
- 4.2Creation Begins With Consumption
- 4.3Conducting A “Brain Dump”
- 4.4The #1 Tool For Content Research And Competitive Analysis
- 4.5Questions Straight From Your Target Audience
- 4.6Eavesdropping On Niche Communities
- 4.7How Your Existing Audience And Content Can Help You Generate New Ideas
- Types of Content14
- 5.1Content Types Intro
- 5.2How To Create Epic List Content
- 5.3Teaching Your Audience With Tutorials
- 5.4Two Approaches To Q&A Content
- 5.5Interviews & Profiles
- 5.6Combining A List With An Interview
- 5.7How To Create Valuable Reviews And Comparisons
- 5.8Working News Into Your Content Strategy
- 5.9Creating Valuable Roundups And Resource Lists
- 5.10Thought, Opinion, And Controversy
- 5.11Stories As A Content Format
- 5.12Statistics And Original Research
- 5.13Presenting Complex Data For Visual Learners
- 5.14How To Write A Case Study That Turns Readers Into Buyers
- Publish Content5
- Content Promotion7
- Content Marketing Funnel5
- Measure Results5
