Curriculum
- 15 Sections
- 104 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Intro3
- Account Setup & Overview4
- Quality Factor4
- Keywords6
- Basics13
- 6.1What is Google Search Network & Display Network
- 6.2Walkthrough of Google Search Campaign
- 6.3Understanding Network Settings
- 6.4Understanding Advanced Location Targeting
- 6.5Setting & Configuring Languages
- 6.6Concept of Daily Budget Explained
- 6.7Understanding Google’s Default Bid Strategy
- 6.8Concept of All Bidding Strategies explained
- 6.9Campaign Start & End Dates
- 6.10Understanding the buyers Funnel
- 6.11Anatomy of Text Ad
- 6.12How to Write Perfect Text Ads
- 6.13Understanding for Initial CPC Bids
- Dynamic Ad6
- Display Ad11
- 8.1Introduction to Google Display Ads
- 8.2Basic Walkthrough Display Campaign
- 8.3Targeting Options in Display Ads
- 8.4Frequency Capping Settings in Display Ads
- 8.5Content Exclusion Settings in Display Campaign
- 8.6Devices Targeting Settings in Display Campaign
- 8.7vCPM & eCPC Bidding in Display Campaign
- 8.8Understanding the Ad Section in Display Ads
- 8.9Creating the Banner Ad
- 8.10Creating Gmail Display Campaigns in Display Ads
- 8.11How to Run Smart Display Campaigns
- Retargeting11
- 9.1What is Retargeting
- 9.2How to link Google Ads to Google Analytics
- 9.3How to Create Google Analytics Audiences for Google Ads
- 9.4How to Creating Goals in Analytics & Importing to Google Ads
- 9.5Conversions & Tracking in Google Ads
- 9.6Understanding Attribution Models in Google Analytics
- 9.7Creating Remarketing List Search Ads
- 9.8Creating Display Ads for Remarketing
- 9.9How to Optimize YouTube Discovery Ads Keywords
- 9.10Understanding Important Video Metrics 2021
- 9.11YouTube Remarketing Audience Explained
- Video Ads9
- 10.1Introduction to Video Ads
- 10.2How To Link Adsense To Your Youtube Channel Tutorial
- 10.3How To Setup Your YouTube Ads Campaign
- 10.4How To Set Up YouTube In Stream Ads That Convert
- 10.5How to Create Video Discovery Ads
- 10.6How to Creating Sequence Video Ads
- 10.7Placement Targeting For YouTube Ads
- 10.8How to Creating YouTube Display Campaigns
- 10.9How to Create YouTube Outstream Video Ads
- App Ads4
- Shopping Ads8
- 12.1What are Google Shopping Ads?
- 12.2How to Creating Google Merchant Center & Connecting it with Website
- 12.3How to Generate Product Feed
- 12.4Uploading the Feed to Google Merchant Center
- 12.5How to Link Google Merchant Center to Google Ads
- 12.6Create a Google Shopping Campaigns
- 12.7Understanding Dynamic Remarketing PLA & Doing Configurations
- 12.8How to Create a Dynamic Remarketing Campaign in Shopping Ads
- Report2
- Misc11
- 14.1How to Set Up Google Smart Shopping Campaign
- 14.2How To Use Google Ads Dynamic Keyword Insertion
- 14.3Understanding Script, Upload & Implementing them
- 14.4What is Shared Budget in Google Ads & How to Use it
- 14.5Auction Insights in Google Ads
- 14.6Labels in Google Ads & Their Importance
- 14.7Automated Rules in Google Ads with Examples & Cases
- 14.8Advance Concept – Countdown & if function in Google Ads
- 14.9How To Create Google Ads Similar Audience
- 14.10How to Set Up Call-Only Campaigns Conversion in Google Ads
- 14.11How to Create Call-Only Campaigns
- KPI5
- Bidding Strategies7
